Coaching chats
The Psychology of Sales: Negotiation, Communication and Resilience: a Coaching Chat with Lynn Whitbeck [EP22]
November 9, 2023
Welcome to Coaching Chats, the podcast where we dive into the world of personal and professional development. In today's episode, I have the pleasure of interviewing the queen of sales herself, Lynn Whitbeck. Lynn is an experienced sales expert who shares her invaluable insights on building relationships, understanding clients' needs and staying ahead in the ever-changing business landscape. Get ready to discover the secrets behind successful sales strategies and how they can be applied to different aspects of life. From mindset exercises to negotiating with confidence, Lynn covers it all. So grab a pen and paper and get ready to take notes as we embark on this enlightening conversation with Lynn Whitbeck on Coaching Chats. Let's dive in!

Speaker Bio: 

Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales, because most are chasing down leads, lack client retention, conversion, and profit. So, Lynn helps eliminate the lengthy chaotic sales cycle to ignite your sales and unleash lasting profits. Bottomline, don't make this harder than it has to be, sales should be a win-win.
Lynn is the Founder and CEO of Petite2Queen, Host of Claim Your Career Crown on Pelucha TV and the Get More Clients show streaming on Amazon Fire, Roku, Apple TV. She has been seen in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.

Topics Covered in this episode:

I. Introduction to Lynn Whitbeck and her background in sales
   - Early sales experience selling Girl Scout cookies
   - Success and expertise in sales

II. Importance of sales in business and reasons for sales failures
   - Need to think like clients and prioritize follow-up
   - Understanding clients' needs and desires
   - Timely and strategic follow-up in sales

III. Psychological aspects of sales
   - Importance of mindset and handling rejection
   - Mindset exercises and rational thinking
   - Developing resilience and not taking rejections personally

IV. Effective communication and negotiation skills
   - Finding a niche and targeting specific audience
   - Understanding psychographics and ideal clients' motivations
   - Communicating value to employers for pay raises
   - Identifying negotiable and non-negotiable aspects in job offers
   - Researching average salaries and putting the first number out in negotiations
   - Knowing one's worth and setting expectations
   - Non-monetary aspects of negotiation

V. Persevering through rejection and strategic follow-up in sales
   - Aim for multiple "no"s before reaching a "yes"
   - Relationship-building and delivering value in business-to-business sales
   - Sales training for all and its relevance to career development
   - Addressing common fears and insecurities in sales

VI. Positive and impactful approach to sales
   - Rejecting negative sales tactics
   - Creating lasting impact for clients
   - mindset and self-affirmation in overcoming fear of rejection

VII. Conclusion
   - Gratitude for discussing sales and its universal relevance in daily interactions

To contact Lynn:

*Please note some of these links contain an affiliated link.

Lynn's book recommendations:
Getting Naked by Patrick Lencioni
How to Win Friends & Influence People by Dale Carnegie
How to Master the Art of Selling by Tom Hopkins
Selling to VITO the Very Important Top Officer by Anthony Parinello
Peaks and Valleys by Spencer Johnson, M.D.
*Please note: these are affiliated links

Contact Rukshana:

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